Tuesday, 4 February 2020

Watch our talk with Sevil Peach live from Stockholm Furniture Fair

Sevil Peach

British architect Sevil Peach speaks about how office design is responding to the changing role of work in society in this livestream from Stockholm Furniture Fair.

The livestream will begin at 13:00 Stockholm time. Watch it above or on Dezeen's Facebook page.

Peach, who co-founded London-based studio SevilPeach with Gary Turnbull in 1994, will discuss how technological innovations, changing lifestyles, and increasing awareness of employee wellbeing are impacting the design of the workplace.

Sevil Peach
Architect Sevil Peach delivers a lecture on workplace design at Stockholm Furniture Fair

SevilPeach Architecture's office interiors for brands like Vitra, Kvadrat, Artek and Spaces helped the studio be named Interior designer of the year at Dezeen Awards 2019. Dezeen Awards 2020 opens for entries today.

Dezeen is media partner for Stockholm Furniture and Light Fair 2020, which takes place at Stockholmmassan in the Swedish capital from 4 to 8 February.

Dezeen is broadcasting a number of talks on 4 February, including a lecture by Basalt Architects co-director Marcos Zotes about the studio's architectural interventions in Iceland's volcanic landscape.

Image of Spaces Vijzelstraat, Amsterdam and portrait of Sevil Peach courtesy of SevilPeach.

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Justified creates smudged blue fingerprint logo for United Nations museum

Justified creates fingerprint branding as a "rallying symbol" for United Nations museum

London creative agency Justified wanted to create a "rallying symbol" when developing the visual identity for the Museum for the United Nations, which is designed to engage the younger generation.

The Museum for the United Nations: UN Live is a newly established creative organisation that aims to connect people to the work carried out by the United Nations (UN), in a bid to bolster climate action.

Based around the emblem of a blue fingerprint made in paint, Justified's new branding for UN Live was born from an initial brief to create a logo that can "transcend language, culture and religion" in order to speak to a global audience.

Justified creates fingerprint branding as a "rallying symbol" for United Nations museum

More specifically, the studio was given the brief to target a younger demographic – something the UN had been struggling with up until now, according to Justified's creative director, Joshua Ogden.

"The standard of design and visual stimulation is so much higher than it ever was before, so a corporate identity wouldn't sit right with the youth in today's climate," Ogden told Dezeen.

"Lots of companies are starting to realign to be more sustainable, transparent, and to have more authentic brand narratives, which is something that every brand should be adapting, because young people can just see through the bullshit now."

Justified creates fingerprint branding as a "rallying symbol" for United Nations museum

The organisation approached Justified with nothing but its name, Museum for the United Nations: UN Live, which couldn't be changed.

"If you can't change the typography and you can't change the name, then the actual identity is quite difficult to create," said Ogden.

Therefore the studio wanted to create a flexible and universal symbol that could be adapted and wouldn't need to be in any particular language.

Justified creates fingerprint branding as a "rallying symbol" for United Nations museum

The branding was developed by combining three main ideas: the UN's signature blue, the unique fingerprint and the symbol of peace.

"We then evolved this into an actual visual system, to make it a bit more fresh and dynamic," said Ogden. "When it's paired with photography, for instance, it feels more contemporary."

According to the studio, the logo was designed as a "rallying symbol" that could be adapted and personalised by different people, including those within the organisation as well as its audience and contributors.

Justified creates fingerprint branding as a "rallying symbol" for United Nations museum

"We wanted to create an identity that is remarkable, not trademarkable," said Ogden. "So it's okay if you feel like you've seen the logo before, because that's not the point – it's designed to be adaptable and to evolve."

"This year, maybe it's just a fingerprint, but next year it might be a completely different version of it," he added. "We're open to that changing, because the idea that everyone has their own unique fingerprint is a nice idea to move forward with."

Justified also collaborated with graphic design studio Village Green to develop an additional finger-painted-style typography to accompany the logo.

"When we started using different elements together, it became a different visual style than people are used to seeing with the UN," Ogden continued.

Justified creates fingerprint branding as a "rallying symbol" for United Nations museum

"Even though we're actually using all the codes that they currently use, it's just being adapted in a more playful way," he added.

For Justified, the fingerprint is an expression of personality, following the campaign's "Make your mark" slogan. It also represents the UN Live as an inclusive platform for self-expression and action, while also being relatable on a global scale.

"We wanted to make the topic of climate change relatable to each city without explicitly saying 'climate change' because as soon as you say the words, people feel lost," Ogden added.

The finger and thumbprint emblem was also extended across the initiative's website, which was also built by Justified.

The online platform is solely how the museum exists for now, but there are plans for there to be a physical space in Denmark in the future.

Justified creates fingerprint branding as a "rallying symbol" for United Nations museum

As the studio explained, the completion of the brand identity then lent itself to the UN Live's first campaign titled My Mark: My City.

The project is currently taking place in five countries around the world, including India, Kenya, Jordan, Colombia and Brazil.

It asks local change-makers and innovators to imagine and create solutions to the climate crisis by sharing their ideas on how to make their city more sustainable.

Norwegian design and architecture firm Snøhetta recently teamed up with the Wikimedia Foundation to develop a new visual identity for its global organisation, which will be generated in partnership with volunteers from around the world.

Like Justified aimed to do with UN Live, Wikimedia chose Snøhetta as its design partner for its ability to create strong brand identities that "transcend geographical boarders and bring people together".

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Watch our talk with Basalt Architects live from Stockholm Furniture Fair

Marcos Zotes, co-director of Basalt Architects, explains how the firm's work explores Iceland's tradition of geothermal bathing in this livestream from Stockholm Furniture Fair.

The livestream will begin at 12:00 Stockholm time. Watch it above or on Dezeen's Facebook page.

Zotes will discuss Basalt Architects' architectural interventions in Iceland's volcanic landscape, which include the famed outdoor Blue Lagoon spa complex and the adjoining hotel recently completed next door, The Retreat at Blue Lagoon.

Marcos Zotes of Basalt Architects
Basalt Architects co-director Marcos Zotes speaks live from Stockholm Furniture Fair

The 62-room resort hotel is embedded in the lava formations and turquoise geothermal pools of the Blue Lagoon site, in Iceland's UNESCO Global Geopark.

The Retreat at Blue Lagoon Iceland by Basalt Architects was shortlisted for Dezeen Awards last year. Dezeen Awards 2020 opens for entry today, start your entry here.

Dezeen is media partner for Stockholm Furniture and Light Fair 2020, which takes place at Stockholmmassan in the Swedish capital from 4 to 8 February.

We are is broadcasting a number of talks on 4 February, including a lecture by London-based design duo Doshi Levien about their collaborative process.

Photography courtesy of Basalt Architects.

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Watch our talk with Emeco and Emma Olbers on sustainable furniture design live from Stockholm Furniture Fair

Designer Emma Olbers and Emeco CEO Gregg Buchbinder

Designer Emma Olbers and Emeco CEO Gregg Buchbinder discuss how the furniture industry can help reduce greenhouse gas emissions in this livestream from Stockholm Furniture Fair.

The livestream will begin at 15:00 Stockholm time. Watch it above or on Dezeen's Facebook page.

Titled End the Excuses and moderated by Swedish architecture writer Mark Isitt, the talk investigates how furniture producers and designers can work together to ensure that their manufacturing processes have minimal impact on the environment.

Designer Emma Olbers and Emeco CEO Gregg Buchbinder
Designer Emma Olbers and Emeco CEO Gregg Buchbinder will discuss sustainable furniture design

Olbers is a Swedish designer, creative director and founder of studio Emma Olbers Design. The sustainability-focussed design practice recently completed a renovation of the library at Stockholm's Nationalmuseum, which featured woven hemp chairs and pine reading tables.

Buchbinder is CEO of American furniture manufacturer Emeco. The company was founded in 1944 with the launch of its best known product, the 1006 Navy Chair, made from salvaged aluminium for US Navy submarines and still in production today.

Dezeen collaborated with Emeco, French illustrator Jean Jullien and his animator brother Nicolas to create an animated film about the brand's designs, including a chair made from recycled plastic bottles and another designed by Philippe Starck formed of a mixture of waste plastic and wood.

Dezeen is media partner for Stockholm Furniture and Light Fair 2020, which takes place at Stockholmmassan in the Swedish capital from 4 to 8 February.

Dezeen is broadcasting a number of talks on 4 February, including a lecture by London-based studio Doshi Levien about its design process.

Portraits of Emma Olbers and Gregg Buchbinder courtesy of Emma Olbers Design and Emeco.

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Dezeen Awards 2020 is now open for entries!

Dezeen Awards 2020 opens for entries

Dezeen Awards 2020 is now accepting entries for the world's best architecture, interiors and design projects, as well as the individuals and studios producing the most outstanding work.

The standard entry deadline for Dezeen Awards 2020 is 2 June, with discounted entry fees available until 31 March.

We are also introducing a late entry period this year. The extended deadline of 9 June will give you more time to enter your projects and studios – for a higher fee.

Enter Dezeen Awards 2020 now!

Create an account and start work on your entry at www.dezeen.com/awards/signup.

Dezeen Awards 2019 party
Dezeen Awards 2019 trophy by Atelier NL

This year, there are 36 project categories that can be entered in total: 12 each for architecture, interiors and design.

We have introduced new categories for landscape project, infrastructure project, bar interior, restaurant interior, small retail interior, large retail interior, architectural lighting design and exhibition design.

There are also six studio categories that you can enter, which will name the best established and emerging architecture, interiors and design studios of the moment.

Join us at the Dezeen Awards 2020 launch party in Stockholm tonight!

Dezeen Awards 2019 winners celebrate at a party in London
Dezeen Awards 2019 winners celebrated at a party in London

Dezeen Awards is different to other awards programmes as our low entry fees are designed to encourage smaller studios and avoid categories being dominated by large companies.

Projects are rewarded not only for their beauty and innovation, but for their benefit to users and the environment.

Entries will be judged by our influential panel, made up of 75 international architects, designers, academics and journalists. Keep your eyes peeled for the first judges announcement this week.

Last year's Dezeen Awards attracted over 4,500 entries from 87 different countries, making it one of the largest and most international awards programmes in the industry.

Dezeen Awards 2019 launch party in Stockholm
Dezeen Awards 2019 held a launch party in Stockholm

The 39 winners, which include Open Architecture, Sevil Peach, Joe Doucet, Katsutoshi Sasaki + AssociatesLOHA, and Neri Oxman's Mediated Matter Group, were announced at a party in London and received a trophy designed by Atelier NL.

Join the party in Stockholm tonight!

We are holding a panel discussion followed by music and drinks at a special event tonight to celebrate the launch of the third edition of Dezeen Awards. To join us email eventsguide@dezeen.com.

To stay updated with all Dezeen Awards 2020 news, sign up to the newsletter at www.dezeen.com/awards/subscribe.

If you have any further questions you can contact the awards team at awards@dezeen.com. Good luck with your entries!

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