Friday 10 September 2021

Competition: create and win your own customised Fiber chair from Muuto

A photo of a yellow chair

Dezeen has teamed up with Danish furniture brand Muuto for our latest competition, which offers readers the chance to make and win their own customised Fiber chair.

The Fiber chair family is designed by Iskos-Berlin for Muuto and was originally launched in 2015. Its injection-moulded wood-fibre shell is recyclable and is a new perspective on the classic shell chair due to its soft, matt finish due to the wood fibers.

By entering into our latest competition, one lucky reader will win a Fiber chair in the colour and finish of their choice.

An image of white and brown chairs
The competition closes on 10 October

Created by Copenhagen designers Aleksej Iskos and Boris Berlin, the Fiber chair takes the form of the classic shell chair, but reimagines it in a recyclable composite of plastic and up to 25 per cent wood fibres.

Although invisible to the eye from afar, the details of the wood fibres are revealed when viewing the design up-close and the material has a distinctive and pleasantly soft, matt feel.

The chair has a simple and sculptural form. Its slender profile takes up little space in the room, yet its seat still feels generous.

A photograph of a yellow chair
The Fiber chair takes the form of the classic shell chair

"Rather than making a chair that had a loud and interrupting expression, we wanted to perfect the design in a subtle way, ticking off the boxes of shape, comfort, materials, and aesthetic," said Iskos-Berlin of the design.

To support circularity, the Fiber chair can be disassembled at the end of its life, with its shell and base recycled separately. The shell is recyclable and can be used in the production of new Fiber chair shells.

Today, the Fiber chair family includes many different typologies, including armchairs, side chairs, bar and counter stools, stools and lounge chairs in a wide range of bases, finishes, colours, and upholsteries.

To navigate the different options, Muuto introduced a Fiber chair configurator that allows customers to visualise all of the possibilities available to them and tailor the design to suit their own individual tastes and space.

Competition closes on 10 October 2021. Terms and conditions apply. One winner will be selected at random and notified by email.

At this point, the winner will be able to configure their chair. To do this, they will need to:

1. Create their Fiber chair using the configurator at professionals.muuto.com
2. Take a screenshot that includes both the configuration and the right-hand panel that details the specific colours and finishes.
3. Save the screenshot and email it back to us


Partnership content

This competition is a partnership between Dezeen and Muuto. Find out more about Dezeen partnership content here.

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Thursday 9 September 2021

Contemporary designers create one-off candle holders for A Flame for Research charity project

Jaime Hayon face-shaped candelabra

Designers including Patricia Urquiola, Jaime Hayon and Marcel Wanders have created metal candle holders for a project to raise funds for cancer research, which is currently on show at Milan design week.

Urquiola, HayonMichele de Lucchi, Philippe MalouinLuca Nichetto and Matteo Thun designed one piece each for the A Flame for Research charity project.

Patricia Urquiola Hope candleholder
Patricia Urquiola's "Hope" is one of the candleholders designed especially for the project

Panter & Tourron, Marcel Wanders Studio, Federica Biasi and Alberto and Francesco Meda also took part in the project, which was initiated by Daniele Mingardo.

Mingardo, who founded the Mingardo metal design brand in 2013, worked together with curator Federica Sala and Mingardo art director Federica Biasi to get the 10 contemporary product and industrial designers involved.

The finished works include a sculpture-like candelabra by Hayon and a design by Wanders that combines an electric light with a candleholder.

Philippe Malouin design for A Flame for Research
London's chimneys and industrial tower informed Philippe Malouin's design

The pieces will be auctioned off at Christie's with profits going to Italy's Mario Negri Pharmacological Research Institute, which is dedicated to clinical and biomedical research.

Mingardo launched A Flame for Research to help support cancer research after his mother passed away from the disease.

Jaime Hayon face-shaped candelabra
Designer Jaime Hayon's candelabra Instrument N 01 is shaped like a face

He wanted to work with well-known names to ensure there was as much interest in the A Flame for Research project as possible and help raise as much money for it as he could.

"We thought if the names were bigger it would be more appealing and interesting for collectors to buy," curator Sala told Dezeen.

"We also chose these designers because apart from Philippe Malouin, who had already done collaborations with galleries and created special collections, all the others – more or less – are furniture and industrial designers, so there aren't a lot of unique pieces made by them in existence."

Alberto and Francesco Meda's design for A Flame for Research
Two steel sheets form a candleholder by Alberto and Francesco Meda

The designers were given a free hand to come up with any candleholder design they wanted. These were then created in the Mingardo blacksmith workshop, which was founded by Mingardo's father in 1970.

As the pieces were produced during the coronavirus pandemic, it was a time-consuming process, in which the designers sent sketches that Mingardo turned into prototypes before sending them back for the designers to check.

It also created a challenge for Mingardo, as some of the designs were unlike anything his workshop had produced before.

Marcel Wanders studio Cu-Cou light for A Flame for Research
Electric light is combined with candles in Marcel Wanders studio's Cu-Cou light

"Daniele actually learned a lot of new techniques for the pieces he had to produce; for example for Marcel Wanders' copper candleholder – he had to buy a new machine and learn how to use it," Sala said.

"The texture is like dusted ceramic and you need a special machine for that."

The only parameters given to the designers were the size of the pieces and that they had to be all made from metal, rather than a combination of metal and other materials. The resulting designs drew on a wide range of inspirations.

While Malouin's large bright-green double candleholder references the chimneys and industrial towers of suburban London, Nichetto created a shielded holder shaped like the "edicole" wayside alcoves that function as shrines in Italy.

Luca Nichetto Edicola
Italy's "Edicola" shrines informed Luca Nichetto's candleholder

Thun's circular candleholder also has a religious significance.

"Matteo wanted to dedicate this flame to Saint Agatha [the city saint for Catania, Sicily]," Benedetto Fasciana, who works on special handcrafted projects at Matteo Thun, told Dezeen.

Sant'Agata by Matteo Thun
The patron saint of Catania was the inspiration behind Matteo Thun's piece

"The metal is brass, with an engraved brise-soleil finishing to represent the sun," he added. "The holder is very minimal – we wanted to represent the typical Saint Agatha candles, which can be as tall as one meter. We also used Sicilian candles in the holder."

The 10 designs are currently on show as part of Milan design week and will be auctioned off at Christie's Italia on 15 September.

Federica Biasi candleholder for A Flame for Research
Candleholder by Federica Biasi

Mingardo hopes the sales can help other people who have been affected by cancer.

"To empower research is to have a sign of hope for everybody – if you support research, you can support hope," Mingardo told Dezeen.

"I hoped that this experience that was really bad for me could turn into something positive for someone else."

Other projects on show at this year's edition of Milan design week include pieces by emerging Italian designers created in response to Rick Owens' work and a power-cut resilient portable incubator.

Photography is by Matteo Imbriani.


A Flame for Research will be on display at Offstage Milano until 10 September as part of Milan design week. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

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Tríptico Building in Córdoba is divided into three vertical houses

The Tríptico Building

Architects Mariela Marchisio, Cristián Nanzer and Germán Margherit have completed a concrete building in central Argentina that contains a trio of tall, skinny residences designed for both living and working.

The Tríptico Building is located within the Ducasse neighbourhood on the northern outskirts of Córdoba, Argentina. It sits near a commercial sector that was once a hub for automotive parts and is now in the midst of a transformation.

Architects Mariela Marchisio, Cristián Nanzer and Germán Margherit designed The Tríptico Building
The Tríptico Building is in central Argentina

Designed by three local architects – Mariela Marchisio, Cristián Nanzer and Germán Margherit – the multi-unit building occupies a lot that is 10 metres wide and 25.7 metres deep, and bounded by party walls.

"The whole building is a typological essay on densification in a degraded neighbourhood area, but with a strategic location in relation to the services of the city centre and the linear park of the Suquía River," said the architects.

The Tríptico Building is concrete
The building is a trio of narrow residences

Envisioned as a trial in "micro-density", the 514-square-metre building comprises a trio of narrow, three-storey residences that are placed next to each other, rather than being stacked.

Each dwelling's interior is 3.13 metres wide and 18 metres tall. Levels are linked by a staircase in each unit.

A staircase is located in each unit
The levels are linked by staircases in each unit

"The typological concept of the project is based on three vertical houses, not stacked but attached to each other along their side boundaries, all with double ventilation," said the architects.

The design takes cues from Japanese precedents, such as the vertical houses in Tokyo by architect Waro Kishi. The concepts underlying those homes were translated using "South American eyes and hands".

The typological concept of the project is based on three vertical houses
A workspace leads to a small courtyard

The units within the Tríptico Building are designed for both living and working.

A study and workspace are found on the ground level, which also offers a small courtyard that can serve as a barbecue area or children's play zone.

A children's bedroom in The Tríptico Building
A children's bedroom in the Tríptico Building

The second level holds two en-suite bedrooms that can be converted into a workspace if needed.

The third storey, which is double height, encompasses a living room, kitchen, dining area and balcony.

This level also provides access to a rooftop terrace that is shared by all three residences. The terrace offers views of the urban skyline and the distant mountains.

The building's reinforced concrete structure helped determine its spatial configuration, according to the architects.

The Tríptico Building
A double-height living space occupies the third storey

"Four longitudinal concrete partitions, four levels high, define the 'bars' of the three vertical spaces of each unit," the team explained.

Moreover, on the facade, an inverted beam spanning 10 metres – between the two party walls – allowed for the central partitions to not extend to the ground. This is turn freed up space for a hallway and a three-car garage.

The Tríptico Building has a three-car garage
A three-car garage seen from the facade

"This space, when the vehicles are removed, becomes a space for sporadic social events for the inhabitants of the consortium," the team said.

The north elevation consists of a metal frame wrapped with galvanised wire mesh. The mesh is covered with deciduous vines, mainly wisteria, which grows out of concrete planters lining the facade.

Tríptico Building includes galvanised wire mesh
Courtyards serving the three residences viewed from above

The interior features industrial finishes such as exposed concrete walls, plywood cabinetry and corrugated metal closet doors. Pipes and conduit were left exposed.

Home to approximately 1.5 million people, Córdoba is the capital of the Argentine province of the same name. Other projects there include a house by PSV Arquitectura that consists of overlapping layers of concrete and stone, and a cultural centre that features a huge, sloping public square on its roof.

The photography is by Gonzalo Viramonte.


Project credits:

Architects: Mariela Marchisio, Cristián Nanzer and Germán Margherit
Collaborator: Marcos Barboza
Structural calculations: Edgard Morán
Constructor: Adrián Molina, S. Heredia
Aluminium carpentry: Aluvicor
Elaborated concrete: Hormi – Block SA
Blacksmiths: Fabián Aimar e Hijos, Luis Herrera and Diego Herrera

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Former Apple design director launches mass-timber housing company "to bring productisation to the built environment"

Juno housing in Austin, Texas

Apple's former design director BJ Segal has recently established a mass-timber housing company named Juno. In this exclusive interview, he explains how it aims to design housing like it is a product.

Architect Segal, who worked for 19 years designing Apple stores – most recently as senior design director of real estate and development – believes that Juno can create housing that dispels people's preconceptions about modular buildings.

"If we're going to bring productisation to the built environment for people to live in, that's counter to most people's idea of what an ideal place to live in is," he told Dezeen.

"Typically, architecture is bespoke, bespoke, bespoke – one project to another, there's even a disparity or taboo about repetition within the culture of architecture."

"So we have to design something that is meant to be repeated and that is accepted as higher quality – almost aspirational."

BJ Segal
Above: former Apple design director BJ Segal recently launched Juno. Top: it is designing mass-timber housing in the US

Segal believes that designing using modular elements will allow Juno to take advantage of design efficiencies and economies of scale while being able to continuously improve the product.

And if the homes are high quality enough, people will not be concerned that they are not unique.

"Taking it from product design, no one cares that your iPhone is the same as the next person's iPhone," he told Dezeen.

"If the quality is so much better, then you're okay that you have the same phone as somebody else," he continued.

Housing built from 33 components 

Working with co-founder Jonathan Scherr and New York-based Ennead Architects, Segal has developed a modular system of around 33 components that can be assembled to create various different housing blocks.

These components are being built in a network of factories across the US, before being delivered, flat-pack, to the site.

Juno mass-timber housing in Austin
The first Juno project is on-site in Texas

"So for us, it comes down to three things," he said. "Design a project that's meant to be built over and over again – design out of components. Number two, set up that third party supply chain such that it's a decentralised supply chain."

"Then number three, provide a set of instructions, a set of tools for people assembling the project."

First Juno project on-site in Texas

Juno has recently broken ground on its first project, a five-storey 24-unit residential block in Austin, and larger projects with more than 100 units are working their way through the planning systems in Seattle and Denver.

The first developments are being delivered at "market rate", but Segal believes that as more developments are built, the savings from mass production will allow them to reduce the cost of the housing.

"We are starting at a goal of providing a much higher quality product to the market at a faster timeframe than conventional – we're seeing great gains in speed already," he said.

"And we're delivering it right now at market rate, just right out the gate at market rate. And then over time, that cost will continue to go down."

Housing will be mass timber above podium level

All of the housing will be built from mass-timber above a podium that will be adapted to each of the project's sites.

This will not be cross-laminated timber (CLT) – the most common type of mass timber – and Juno is not revealing details of the material at the moment, although it will be manufactured in the US.

Juno housing
The housing will be made from 33 components

"We are not using CLT," said Segal. "We are actually using another variety that we think is slightly better than cross-laminated timber for a number of reasons."

"The one that we've picked is not as widely available as cross-laminated timber," he continued. "And as a result, there's a slight advantage to being able to use it that we've discovered. We feel that we're actually using a lot less material."

Read the edited interview with Segal below:


Tom Ravenscroft: Can you tell me a little about how Juno began?

BJ Segal: Before working on Juno, I spend about 19 years working on the Apple retail store programme. Back in 1999 is when I kind of started working on projects at a small interdisciplinary design firm here in San Francisco. We were actually doing tradeshow work for Apple, the Macworld Expo stuff, and we got the opportunity to think about how Apple would bring their brand directly to the consumer.

So we spent a bunch of time coming up with the first concepts for the Apple stores. Long story short, I did that for about eight years, and then in 2009, got asked to work properly directly as head of AI innovations and standards. Then, within two years, as the head of design for Apple on their projects across the world.

Four major things that came out of that. First how to design a product that people really get emotionally connected to – that was a big thing at Apple.

Number two, work on continuous improvement to really understand how architecture can be more like product design, and really focus on the customer – continue to improve through feedback and innovation, not just using one-off projects.

The third is Apple really challenged us to think about the way we deliver the project more like the way they deliver products through a kind of owner-furnished direct source supply chain model.

And that actually spurred a lot of investigation as to how to translate that work from a product into this industry, which is really kind of not focused on that.

So that really was a big, big focus.

And then the last one was really a commitment to the responsibility of the building to its environment, I think that was, you know, in the second half of my time at Apple that became a big deal.

Tom Ravenscroft: How did this experience inform Juno?

BJ Segal: Those four lessons were kind of primed in my head, as I was deciding to take off after 19 years of working on Apple. When I met John, the other co-founder, we realised that the customer, the end-user, wasn't always a consideration in developer housing.

So we set out to think, can we design a much better, higher quality product, a product that really focuses on the environment, and addresses the needs of the users and matches our own values.

So the question ended up being how do you design a product that's higher quality, but not deliver it at price points that people can't afford, because typically higher quality, higher environmental impact comes at a price premium.

For us, the kind of the generative idea was delivering that higher quality product at a more approachable and achievable, more accessible price point for folks.

And that's where we started really diving into technologies, processes, you know, things that we could do. What can we do in the background, to really make it possible to deliver it that way. The customers that live there don't really mind or care about how you got there, but they do care about what it costs and if they can afford it.

So all of the business models that we've created in the background is there to serve this better quality product.

Tom Ravenscroft: Can you give me more detail about the business model?

BJ Segal: If we're going to bring productisation to the built environment for people to live in, that's very kind of counter to most people's idea of what an ideal place to live in.

Typically, architecture is bespoke, bespoke, bespoke – one project to another, there's even a disparity or taboo about repetition within the culture of architecture. So we have to design something that is meant to be repeated and that is accepted as higher quality – almost aspirational.

So taking it from product design, no one cares that your iPhone is the same as the next person's iPhone. If the quality is so much better, then you're okay that you have the same phone as somebody else.

So you've got to design something that relates to people's values, feels higher quality, higher craftsmanship, it relates to the things that people would aspire to, but it can't be priced out.

We're looking at middle-income, market-rate housing. This is for people who have everyday jobs. And so how do you deliver that kind of aspirational product at a price point. And so the first thing that we really did was decided to look to see what were the smallest number of parts that we could design to actually keep the skew count low, keep the quality really high.

And then take those very small number of parts to build a supply chain around delivering those parts to our project sites. So that we could put these things together.

And those parts are made such that they can live independent of each other, they can be second or third sourced if need be, we can always chase the best technology, the best vendor who's doing the best work, we can learn from their techniques.

We then take those parts, make them very predictable, make them relate the same way every time they're using the project, and then allow a lot of flexibility in creating many, many different buildings on different sites.

Then make it such that the assembly of the project on the site is really like a factory assembly line, but it's on a construction site. So you've really simplified down, potentially, the assembly of the project because much of it is done ahead of time.

So for us, it comes down to three things. Design a project that's meant to be built over and over again – design out of components. Number two, set up that third-party supply chain such that it's a decentralised supply chain.

Then number three, provide a set of instructions, a set of tools for people assembling the project.

Tom Ravenscroft: And how does timber fit into that?

BJ Segal: Timber is really quite important for us. We started out by wanting to take advantage of new technologies and be more manufactured than constructed. We also wanted low labour, high machine, high technology in their manufacturing.

And finally, what does it contribute to the sustainability of the project? What we discovered very quickly, as we were doing our design work, was that we wanted to focus on mass timber.

In the United States, it's a slightly new conversation. It's a much older conversation in Europe.

But you know, you look around you do your research, you learn from everybody that's done something in the past. And so for us, mass timber was coming online in the United States  – the building code was changing.

For us, mass timber was key to unlocking a lot of benefits. It's a material that has many advantages. We found one that we think is highly advantageous – low waste, highly manufacturable, highly strike-strong in its strength compared to other mass timber.

Tom Ravenscroft: Is it cross-laminated timber that you'll be using?

BJ Segal: Well, no, we are not using CLT. We are actually using another variety that we think is slightly better than cross-laminated timber for a number of reasons. The one that we've picked, is not as widely available as cross-laminated timber. And as a result, there's a slight advantage to being able to use it that we've discovered. We feel that we're actually using a lot less material.

I can't say what it is right now as we want to keep our advantage. But I can say it's a mass timber manufactured in the US.

Tom Ravenscroft: So you are expecting to get much of the benefits associated with CLT, plus some additional ones?

BJ Segal: Yes, and it's worth mentioning that by using mass timber and the way that we are using it, we are finding a very significant advantage over other materials that can build tall projects like concrete or steel. As a result, we're building much lighter buildings. The mass timber that we're using is coming from a responsibly and responsible forestry practice environment and as a result, it actually is being considered a negative contribution to carbon from a biogenic resource.

As a result, we are finding ourselves in an embodied carbon situation that is quite unique, actually. And quite advantageous.

Tom Ravenscroft: So all of what you've described sounds similar to what others have strived to achieve. What makes you think that you've got the secret sauce to do what others have failed to?

BJ Segal: The process of trying to productize homebuilding has taken place since the 1940s. This is not a new thing. And a lot of architects get into this and try to figure out what's the recipe.

And a lot of folks have come up with some really great ideas that just haven't worked. There were a lot of things that we learned and watched. Our system, first and foremost, tries to learn from the lessons of the past.

We have only one volumetric component, which is our bathroom, everything else is panelized, flat packed, and shipped very efficiently. And some very large companies have invested in fabrication and placed a real emphasis on vertical integration – companies would buy up architecture firms, general contractors, their own factories. Asset intensity was unable to be sustained.

So, one of the things that we're really focused on is this idea of instead of being vertically integrated, we're really very focused on being vertically aligned. And that was a mission right from when we first started the company – vertical alignment with amazing partners. So we are not setting out to be everything.

In fact, we're like the orchestra conductor, we are actually bringing together people who don't typically work on these kinds of projects. And we're trying to bring this amazing resource, this amazing skill set together, great fabricators who build parts; they're kind of becoming part of this ecosystem.

So I think that is a stark difference to the way a lot of folks have approached this problem, we are ending up being very asset-light, we can be very nimble, we can follow the best technology, the best techniques, we can get competition within the supply chain, and continue to really chase the best ideas, always listen and learn and be humble that way.

Tom Ravenscroft: And is this theory being put into practice?

BJ Segal: One of the things that we'll announce next week is that we have broken ground on a first project in Austin, Texas. It's a five-storey 24-unit project. And we actually have a couple of other projects in our pipeline already under control and moving forward. Much larger, much larger projects, eight to 12-storey projects in Seattle and Denver.

And really, that's where we're going to concentrate our efforts in these kind of 100 to 300 unit projects, eight to 12 story projects.

So you are operating in the real world, not theory?

BJ Segal: We're not aspirational in that way. We are actually doing everything we're saying. And actually, everything that we're building is compliant with today's codes.

We don't have things that we're dreaming will happen. We have real projects with real general contractors, real investors, real component fabricators who have actually built the real parts for us.

We've built full-scale mock-ups of the one residential unit. We've studied all of the assembly with the installers and the fabricators we've actually used, we have a team of continual like data collection experts, so to speak, watching and learning so that we continue to feed that back into our process and get better and better.

Tom Ravenscroft: So you're happy to work within the current building system?

BJ Segal: We want to make living sustainably easy for people. We want to actually create the first network of mass timber. Kind of a net-zero carbon contribution from the embodied carbon standpoint, which is highly unique. In fact, our environmental engineers that we've been working with have told us that they've actually never seen anybody getting to this point in the embodied carbon category.

You know, our operational carbon is 20 per cent, better than the most stringent codes in the United States right now. So we are, we are leaning in, we're not there yet. We're on a journey. We're not telling people we are net-zero, because that would be silly. It's a journey. And it takes a lot of effort. Especially in housing, it's a place where there's not a lot of investment just for the sake of making statements like that.

We're trying to build in the most responsible way, in today's context. And we're trying to bring a whole network of these projects to a lot of people, and not make people change the way they live in order to be able to live in a sustainable way. We're actually going to start with today's goal and get better as we go.

Tom Ravenscroft: Then I suppose the way your system's built, if codes change, you can adapt and amend?

BJ Segal: Absolutely, it's meant to have continuous improvement components, one of the beautiful things about the components is that they're independent of each other – there's a very small number of components, maybe like 33 components that make up every part of the residential part of a project.

The podium will be very unique for each site, with a different programme, different foundation, etc. and a fairly conventional podium.

Tom Ravenscroft: And above that, you will have the modular residential housing?

BJ Segal: Yes. And really, it's meant to be where we exploded with our efficiency, and the quality of everyday life. That's really where we want to focus. When people walk through the front door of the unit, they're going to look at it, hopefully see craftsmanship, light, air, materials, the volume of space that you can't find in a developer housing – an emphasis on the everyday life, not just the list of amenities, but where people actually spend their time.

Tom Ravenscroft: So you've got big aims and ambitions for Juno?

BJ Segal: Not big aims for the sake of just big aims, but big aims for making a contribution. So we're on a trajectory with the Austin project. We are self-developing, we are the developers. The next two projects, the ones in Seattle and Denver, we're co-developing with local co-developers. Then we will continue to reach further towards other developers.

We're starting by eating your own dog food, so to speak. We're proving it to ourselves, and everybody else. And then as we grow, and as we do bigger projects, and more of them, we start reaching forward, sharing up development tasks with others. Then we start using that as a service and a platform where others can choose to help us deploy our product, really, because it is more like product design at that point where the investment of R&D, the investment of tools, and processes, which we've proven out, and we'll have a track record, we can start getting more and more interest from the development community.

And then every time we do this, you know, we get better, we learn more about what happens, we collect the data, we build more partnerships with more people. And at that point, you know, you start adding scale to the matrix and scale reduces cost, you start adding repetition of partnerships, and that comfort level helps to kind of continue to reduce the cost.

So we are starting at a goal of providing a much higher quality product to the market at a faster timeframe than conventional where we're seeing great gains in speed already.

And we're delivering it right now at market rate, just right out the gate at market rate. And then over time, that cost will continue to go down.

Tom Ravenscroft: So you're working within the real-world constraints of each project?

BJ Segal: Yes, the projects themselves are funded with conventional construction development capital. Not funded by venture capital.

Tom Ravenscroft: What do you think will be the biggest obstacle to this actually upscaling into something that is viable across the whole United States?

BJ Segal: Well, first of all, because of this decentralised supply chain, if we chose to be global, we could do that. We could build supply chains in other countries. And we could apply this thinking to other places. That is not a constraint.

We believe in focus, we have one product right now. And I think that's another area where folks have failed in the past, where they've tried to do too many things at one time.

So we have one product right now, market rate, multifamily housing. We can choose to go into other verticals; student housing, elderly, housing, hospitality, but we're really being focused right now.

I'd say there are two things that are road bumps, but not obstacles. One is time because it's different from a product company or software company, the cycle time is longer to do a project.

As a result, you have to be patient enough to allow it to get through regulatory approval processes in places like Seattle, which is very slow. It has nothing to do with how fast we work, it's to do with the city. It's just reality, right?

So time, we have to be patient enough to get it done.

I think the second thing is that some folks that are just a little less excited to be innovative, they're really a little bit more risk-averse. And so for those people in that chain, a lot of the benefits come after seeing one or two of these happen.

In order to get the full benefit of the process. You've got to demonstrate a couple of times and so that patience that I mentioned to you, we have to be patient. Not everybody wants to be an early adopter.

So that kind of scale has to come once you can demonstrate to people who want to see first and get involved second, but we've gotten so many people who have said to us, we are so excited to get on this bandwagon, but we just don't want to be first.

So that's okay, we'll find a couple of people who want to be first with us, and we'll do with them, they'll probably benefit in the long run more, because they've been part of the beginning.

Renders are by Engraff Studio.

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World's largest carbon-capture plant Orca opens in Iceland

Climeworks Orca plant in Iceland

The world's largest direct air carbon capture and storage plant has started operating in Iceland, run by Swiss company Climeworks.

Named Orca, the plant sucks carbon dioxide directly from the air and buries it as rocks deep underground, using technology from Climeworks' Icelandic partner Carbfix.

Stackable collector units at the Climeworks Orca plant
The Orca plant is made up of stackable carbon dioxide collector units

Orca has the capacity to remove 4,000 tonnes of carbon dioxide from the atmosphere this way each year.

The number equates roughly the emissions from 870 cars or 9,281 consumed barrels of oil, according to the United States Environmental Protection Agency greenhouse gas calculator.

Plant is run on renewable energy

The Orca plant is located in Hellisheidi, Iceland, adjacent to Icelandic energy company ON Power's geothermal power plant, and is entirely run on this renewable energy.

Climeworks claims it is the "world's first and largest climate-positive direct air capture and storage plant", and says it makes the capture of atmospheric carbon on an industrial scale a reality.

"Orca, as a milestone in the direct air capture industry, has provided a scalable, flexible and replicable blueprint for Climeworks' future expansion," said Climeworks co-CEO and co-founder Jan Wurzbacher.

"With this success, we are prepared to rapidly ramp up our capacity in the next years. Achieving global net-zero emissions is still a long way to go, but with Orca, we believe that Climeworks has taken one significant step closer to achieving that goal."

Climeworks' plant was built in 15 months, using a modular system in the form of stackable container-sized collector units. Eight such units make up the Orca plant.

The company claims this system has a small physical footprint, cuts construction time and can be replicated anywhere in the world with sufficient renewable energy and storage conditions.

It also uses around half as much steel as Climeworks' previous technology.

Orca is Climeworks' second carbon capture plant

The company launched a pilot plant in Switzerland in 2017, which packaged the collected carbon up for commercial use in fertilisers, fizzy drinks and synthetic fuels.

The Orca plant captures significantly greater quantities of carbon dioxide, and instead of using it converts it for storage through Carbfix's "natural mineralisation process".

This involves mixing the carbon dioxide with water and pumping it deep underground, where it is trapped in stone. This effectively removes it from the atmosphere permanently.

Climeworks plans to achieve megatonne removal capacity in its global operations by the second part of this decade.

Critics of carbon capture and storage have argued that it is a costly distraction from the real policy measures needed to fight climate change.

However, the United Nations Intergovernmental Panel on Climate Change report suggests that scaling up carbon removal technologies could help the world limit global warming to 1.5 degrees.

Climeworks head of climate policy Christoph Beuttler told Dezeen in June that mining carbon from the sky instead of the ground could represent a circular resource that could fuel aeroplanes and produce cement.

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