The 2021 SEGD Conference Experience Philadelphia focusses on reconnecting, rethinking and refueling

Dezeen promotion: the 2021 edition of SEGD Conference Experience Philadelphia provides a chance to explore experiential design through a three-day conference with a programme of workshops, talks and tours.

SEGD Conference Experience Philadelphia is titled Reconnecting, Rethinking and Refuelling and will celebrate experiential design, focussing on the themes of education and inspiration.

The experiential design conference takes place in Philadelphia

It takes place from 4 to 6 November and features workshops, design tours, networking, skill, and teaching sessions.

The conference hopes to explore what the future of experiences will look like. This includes changes to our environment post-covid, whether the dialogue around inclusion and equity has altered storytelling, and how people's perception of space has changed during the year.

The event is tailored to attract experiential design communities, including experiential architecture, experiential and environmental graphic designers, landscape architects, interaction designers, branding and strategy experts, makers, fabricators, and clients.

The conference includes talks, networking sessions, and tours

"There is a tremendous sense of anticipation for this year's SEGD Conference in Philadelphia," said Cybelle Jones, SEGD CEO.

"This is an outstanding opportunity to reconnect, network and refuel!" Jones continued.

"We have three days of activities with an outstanding lineup of visionary speakers and keynotes, as well as curated experiences aimed to reunite our community."

The event aims to attract experiential design enthusiasts

Co-chairs and speakers at the event will question what designers can do to overcome the challenges of today, including global warming and pandemics.

This year's edition includes three co-chairs, Exit Design's studio director Amy Rees, Crafted co-founder Nick Vincente and Bluecadet founder Josh Goldblum.

The SEGD Conference Experience Philadelphia has raffles and auctions

Conference speakers are from a number of design studios and will deliver talks that interrogate the themes of Individual, Community and Universal set by this year's chairs.

This includes talks by brand strategy company Collins founder Brian Collins, the founders of arts organisation Meow Wolf, architectural firm Gensler, and a keynote session led by Jo Bailey Bryant from Lord Cultural Resources, Aki Carpenter from RAA, and Dayton Schroeter from SmithGroup.

"I'm excited for the themes and the topics that we've put together for the conference," said conference co-chair Amy Rees.

"We're looking at what we can do, as individuals, in moving the industry forward, but also looking at it more holistically, thinking about how our work individually, communally, and universally can make an impact."

There is an awards ceremony at the conference

Project tours during the event will give visitors a glimpse behind the scenes of some of Philadelphia's notable cultural locations, including the Barnes Foundation, Eastern State Penitentiary, the Philadelphia Museum of Art, the Mutter Museum, the Franklin Institute, and Mural Arts.

A reception and presentations from the winners of the 2021 SEGD Global Design Awards will form a series of events that celebrate experiential design across the final day of the conference.

Design tours take visitors to some of Philadelphia's iconic cultural locations

"It's an extraordinary pleasure to gather some of the greatest minds in experience design in Philadelphia, to explore our craft and opportunity to thoughtfully design a more interesting, equitable and better world," said Bluecadet founder and Conference co-chair Josh Goldblum.

"We're planning tours of the city and projects here, so really looking forward to giving our conference attendees a chance to get to know our city and see some of our great assets and some of the great work being done here," said Rees.

Conference attendees at the President's Reception during the first night of the event

Dezeen readers are offered a special discounted rate of $800 to attend the conference. Use this link to receive that rate.

Photography is by Nadia Adona.

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Partnership content

This article was written by Dezeen for SEGD Conference Experience Philadelphia as part of a partnership. Find out more about Dezeen partnership content here.

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Neiheiser Argyros adds asymmetric arched roof to St Minas House in Greece

Architecture studio Neiheiser Argyros has overhauled a 1970s villa on the Greek coast and added a concrete roof with a pair of arches that frame views towards the sea.

The dwelling, named St Minas House, is located north of Athens near the village of St Minas, where it sits on a tree-lined site that overlooks the Euboic Sea.

Neiheiser Argyros has overhauled a 1970s villa in Greece

Neiheiser Argyros was tasked with upgrading the existing structure on the site, which was designed by Greek architect Nikos Hadjimichalis in the 1970s and had undergone previous renovations and extensions.

The studio chose to retain parts of the original building, including many of its modernist features. Interventions such as new openings and extensions reorientate the spaces and help to optimise views.

The studio added a concrete roof

"Whereas the original house was singularly focused towards the sea, by cutting large openings into the original structure and extending space outdoors in all directions, the diversity of the site – forest, grove, lawn, meadow and sea – is celebrated," Neiheiser Argyros explained.

St Minas House is hidden from the approach road by olive groves and a pine forest.

The site's sloping terrain partially conceals a row of bedrooms that are tucked into the existing landscape.

Perpendicular to the line of bedrooms is the home's main two-storey volume, which projects out towards the sea and opens up on all sides to connect with terraces that form outdoor living spaces.

Arches in the roof help to frame views towards the sea

The underside of the building's flat roof incorporates two shallow concrete arches that frame views of the sea from within the first-floor lounge and dining area.

These arches extend from the living spaces to shelter a large balcony spanning the upper storey. This shaded outdoor space is connected to the gardens below by an external spiral staircase.

Read:

Voids and openings provide views and sea breezes at Patio House by OOAK

On the ground floor, another lounge area is lined with sliding doors that can be retracted to open the space up to the adjoining terrace.

Throughout St Minas House, the studio has introduced playful elements and materials that complement the existing modernist details, while choosing not to slavishly retain every aspect of the building's original character.

Aluminium balustrades feature inside and outside the house

"The house is deliberately ambiguous in its treatment of old and new, and unprecious in its deference to the original house," said Neiheiser Argyros," at times revealing the traces of the manipulations and incisions to the original, at other times blending new with old, conflating past and present."

A limited material palette of exposed concrete and brick combined with wooden window frames and aluminium balustrades is used both inside and outside the house.

Exposed concrete walls are teamed with terrazzo flooring

Internally, this selection of robust and honest materials is complemented by custom terrazzo floors, perforated aluminium cabinets and upholstered fitted furniture.

Neiheiser Argyros was founded in 2015 by Ryan and Xristina Argyros. Its previous projects include a sculptural pavilion designed to conceal the exhaust vents of a London Underground station, and a cafe with trellis-like walls that support a variety of pot plants.

The photography is by Lorenzo Zandri.

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Production processes are put on show inside Dengo chocolate store in São Paulo

A see-through chute carrying cacao nibs winds above the heads of customers in this São Paulo chocolate shop, which has been designed by Matheus Farah e Manoel Maia Arquitetura.

The shop is set inside the four-floor Dengo Factory on Avenida Brigadeiro Faria Lima, a major avenue in São Paulo that stretches through some of the city's most affluent neighbourhoods.

Glazing in the facade of the Dengo store helps showcase the brand's production process

Local studio Matheus Farah e Manoel Maia Arquitetura was charged with its design, having been briefed by Dengo to create a destination that offered a more detailed insight into the world of the chocolate brand.

"The architecture sought to recreate a chocolate factory in an attractive and didactic way so it could highlight Dengo's differential: controlling every stage of the production process," the practice explained.

The building has a cross-laminated timber framework

Measuring a total 1,500 square metres, the factory building comprises a series of stacked, rectilinear frames made from cross-laminated timber.

The frames are fronted by red aluminium beams and expansive panels of glazing, meaning that from arrival guests can look in and catch glimpses of Dengo products being crafted.

A chute carrying cacao curves through the store's ground floor

Inside on the ground floor, partitions walls have largely been omitted to make way for a see-through duct that snakes it way across the ceiling.

It shows cacao nibs being transported to a restored 1940s milling machine, which is displayed within a transparent case.

The cacao eventually ends up in a mill that's displayed in-store

Upstairs on the first floor is the Meu Dengo, or "My Dengo", space that's anchored by a looping counter where people can stand and watch staff make personalised chocolate treats.

Customers can alternatively spend time at the cafe, ice cream bar, or the chocolate library up on the second floor.

As well as watching chocolate making, customer's can spend time at Dengo's cafe

Most surfaces throughout the store have been lined with wood so that the interior has the same warm brown hue as cacao beans.

The floor, meanwhile, has been inlaid with jagged shards of red ceramic tiles in a nod to one of Dengo's most popular products, Quebra-Quebra – flavoured slabs of chocolate that can be broken into fragments.

The studio purposefully kept the lighting dim throughout the store.

This mimics the conditions of cabrucas, an agricultural system used in northeastern Brazil where cacao is grown under the shade of forest trees.

Materials applied throughout the store are meant to mimic the hue of cacao

Matheus Farah e Manoel Maia Arquitetura was established in 2017. The practice's Dengo chocolate store is shortlisted in this year's Dezeen Awards in the large retail interior category, going head-to-head against four other projects.

They include Box, a brightly hued package collection point in Helsinki, and the Sculptform showroom in Melbourne, which features a sequence of steam-bent timber tunnels.

Photography is by Fran Parente.

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Wooden grid encloses indoor and outdoor spaces at Sanya Farm Lab by CLOU Architects

Chinese studio CLOU Architects referenced traditional straw-roofed houses when designing the gridded wooden canopy that tops this agricultural education centre on Hainan Island.

Sanya Farm Lab is a 4,000-square-metre exhibition space located in the Nanfan High Tech District of Sanya – a popular travel destination on the island off China's south coast.

The facility was designed by CLOU Architects for a local real estate developer and features on the shortlist for the business building category of Dezeen Awards 2021.

CLOU Architects has created an agricultural education centre on Hainan Island

The Nanfan District is a hub of scientific research in tropical agriculture that explores issues relating to climate change, land and water scarcity, food production and tourism.

The Sanya Farm Lab facility provides a space to demonstrate ecological research in action, highlighting both the educational and lifestyle aspects of agricultural science.

It is enclosed by a gridded wooden canopy

"The design of Farm Lab aims to integrate the elements of climate and ecological technology of the site for green, sustainable, and multifunctional usage," explained CLOU Architects in a project description.

Alongside spaces for hosting exhibitions and events, the community centre contains areas that can adapt to accommodate farm-to-table dining experiences, as well as co-working offices for researchers and start-up companies.

The design references traditional straw-roofed houses

The four-storey Sanya Farm Lab's architectural form comprises stacked glass boxes of various sizes that are connected visually by a large atrium.

The main circulation is provided by a spiral staircase positioned in one corner. This open-air stair promotes access to outdoor spaces, while large landings on each level provide places for chance encounters as people move around the building.

The main circulation is provided by a spiral staircase

"The focus of the design is to blur the boundaries between indoor and outdoor," the architects said, "to maximise the opportunities for researchers and visitors to communicate and interact inside and outside the building space."

The exhibition centre's first floor cantilevers outwards to shelter a semi-outdoor public space around the periphery, while several open-air terraces are incorporated on the upper levels.

The grid has a depth of 80 centimetres

The various indoor spaces, outdoor platforms and voids are enclosed within a grid beam canopy that references the overhanging straws roofs of houses traditionally built by Hainan's Li community.

The 80-centimetre depth of the timber grid prevents direct sunlight reaching the interior while enabling natural ventilation and views out from inside.

Read:

LUO Studio's Longfu Life Experience Centre can be dismantled and reused

An entrance in the Sanya Farm Lab's northern facade leads into a lobby area housing an organic indoor farm.

This educational space is surrounded by a reception area, bar, restaurant and marketplace towards the front of the facility. A kitchen, bar and utility spaces are positioned to the rear.

The second floor contains an enclosed terrace

The first floor contains a cafe, a multimedia display area, offices, a VIP room and casual seating, along with a terrace on the landing next to the spiral staircase.

On the second floor, the staircase leads to a large terrace enclosed within the grid structure. An open-air events space and children's play area are also positioned along the edges of the building, with a juice bar, an office and other public areas situated inside the glazed walls.

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Ten interiors with window seats for peaceful contemplation

For our latest lookbook, we've collected 10 homes with restful window seats where the owners can watch the world go by.

From adding clever storage solutions to creating extra seating in a room, the window seats in these ten projects don't just lend the home a quiet nook from which to admire the view, but also fill a space-saving function.

Made from materials including concrete, charred wood and plywood, many have been covered with cushions and pillows to quickly create an additional sofa or daybed.

This is the latest roundup in our Dezeen Lookbooks series that provides visual inspiration for designers and design enthusiasts. Previous lookbooks include marble bathrooms, stylish plywood interiors and mid-century modern interiors.

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Burnt House, UK, by Will Gamble Architects

True to its name, the Burnt House extension by Will Gamble Architects features a blackened-wood window seat. It was designed to reference Japanese architecture, which often uses charring to treat wood.

The black steel-framed windows match the burnt seat, while a mid-century modern style rattan chair adds a decorative, organic touch to the room.

Find out more about Burnt House ›

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Wyoming residence, US, by CLB Architects

This home at the foot of the Teton mountain range in Wyoming is described by CLB Architects as a "quiet platform set amidst the trees".

A built-in wooden window seat provides a view out over the rugged, forested landscape, with a nearby bookshelf offering plenty of options for a relaxed reading session.

Find out more about Wyoming residence ›

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1960s chalet, Belgium, by Graux & Baeyens

A concrete base creates a low datum around the interior of this chalet in Belgium by Graux & Baeyens, which the studio designed as a family home for one of the studio's co-founders.

Animal hides have been placed on top of the smooth concrete to create a more comfortable window seat where the owners can sit and look out at the surrounding countryside.

Find out more about 1960s chalet ›

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Landaburu Borda extension, Spain, by Jordi Hidalgo Tané 

This dramatic subterranean concrete extension to a Spanish stone building features long, large windows from which people can look out from inside the "cave."

In the kitchen, the window is complete with a deep concrete sill that is covered in potted plants and doubles as a seating area.

Find out more about this extension ›

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Woodpeckers, UK, by Ström Architects

An elegant concrete window seat creates a reading nook in this larch and glass holiday home in England's New Forest, which was designed to have a strong connection between the interior and its scenic outdoor spaces.

Terracotta-coloured cushions in the window seat match the tiled floor, while a pillow with a Josef Frank design adds a whimsical touch to the minimalist seating area.

Find out more about Woodpeckers›

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House R, UK, by Nilsson Pflugfelder

Studio Nilsson Pflugfelder designed this prefabricated Cambridge house with windows that were carefully placed to avoid overlooking neighbours' properties.

In its kitchen and dining space, a large window with a deep seat is almost big enough to hold two people and has a view out to a walled garden filled with potted plants.

Find out more about House R ›

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Tribeca home, US, by Dash Marshall

Two single-story apartments were turned into one big family home for this project in New York's Tribeca area, which features plenty of dark wood and green plants.

In a quiet corner in the living room, a wooden window seat functions both as a shelf for plants and a small reading nook.

Find out more about Tribeca home ›

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Birkedal, Denmark, by Jan Henrik Jansen

A luxurious fluffy fur throw and natural linen textiles adorn this rounded window seat in a log-covered holiday home on the Danish island of Møn.

The floor is covered in pebbles collected from a nearby beach, which, in combination with the white-painted panelling and view over the Danish countryside, help with the architect's aim to bring visitors closer to their rural environment.

Find out more about Birkedal ›

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Nook House, UK, by Mustard Architects

A concrete window seat decorates this kitchen in a London house renovated by Mustard Architects. Underneath the informal seating bench, storage is hidden in wooden drawers.

In the corner space, which extends to meet the work surfaces, a collection of cookbooks has been placed, making for suitable kitchen reading material.

Find out more about Nook House ›

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Prague flat, Czech Republic, by Atelier 111 Architekti

Built-in wooden shelving and a comfortable daybed have been added to this window in a Prague living room. The window seat effectively functions as a sofa, while the surrounding bookshelves create a cosy, enclosed space.

Birch plywood was used to build the storage around the existing windows. Underneath the sofa, more storage can be found in wooden drawers.

Find out more about Prague flat ›

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This is the latest in our series of lookbooks providing curated visual inspiration from Dezeen's image archive. For more inspiration see previous lookbooks showcasing home libraries, plywood interiors and marble bathrooms.

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