Thursday 14 November 2019

A flame-incontinent dragon, a singed tree and a shot at redemption – it’s the John Lewis Xmas ad

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Created by Adam & Eve/DDB and Blink’s Dougal Wilson, the spot, called Excitable Edgar, features a young girl called Ava and her attempts to include her dragon friend in a village’s Christmas celebrations after he single-handedly ruins everything.

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