Boots’ Christmas campaign centres on personalisation as research says buyers want to give fewer, better presents

Put together by a heavyweight creative team under agency WPP, the Gift Like You Get Them campaign embraces the “multitude of trends and tribes” our loved ones subscribe to, and features an energetic TV ad plus hundreds of bespoke “Bootique” stores around the UK.

Read more

from It's Nice That https://ift.tt/33BRGfj