Bose’s first animated campaign by Niceshit demonstrates its “audio-first” AR range

Audio brand Bose has released its first animated campaign, made by Barcelona-based animation studio Niceshit with its production partner Jelly London, to promote its foray into augmented reality. The short demonstrates the brand’s “audio-first” Bose AR product range, which includes glasses and headphones with motion sensors that detect head orientation and body movement while you wear them, then – via Bose AR apps, and location data on your phone – offer tailored audio content.

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