With design fairs being cancelled or postponed due to coronavirus, Dezeen is announcing Virtual Milan, a digital platform that will allow brands to launch their products.
Taking place on Dezeen from 20-24 April, Virtual Milan will attempt to replicate the buzz of Milan design week, but online.
The five-day programme will feature video interviews with designers, live streams of product launches, virtual panel discussions and more.
We are already in discussion with a number of brands that are looking for alternative ways of announcing their new products.
In addition, we are planning a range of cultural activities such as talks, interviews and even networking events that could take place online instead of in real life.
This year's Salone del Mobile was originally due to take place during the week of 20 April – the week that Virtual Milan will take place.
Last month the fair was postponed until 16-21 June, leaving many brands with a dilemma over whether they should hold back their product launches until June, or focus on an alternative fair.
However, as coronavirus spreads around the world, an increasing number of events are being cancelled or postponed.
Dezeen usually takes a large team to Milan for the Salone del Mobile and all the fuorisalone events around the city, working with numerous partners to make videos, host panel discussions and conduct interviews for brands.
The coronavirus outbreak means that international travel and large congregations of people are off-limits. But most of these activities can take place remotely via video conferencing, live streaming and virtual reality.
The architecture and design industry is already adapting to the new reality of life in the time of coronavirus, as our story earlier this week revealed.
"We have been considering how to show products and interiors using 3D renders and virtual reality, or using live streams so we don't have to travel for presentations," said Note Design Studio.
Earlier this week, trend forecaster Li Edelkoort told Dezeen that real-world events would have to be replaced by digital alternatives during the pandemic.
"Anyone still planning public events in the coming months might as well stop organising today and find innovative ways to communicate and relay the information differently," she said in an exclusive interview with Dezeen.
If you're interested in participating in Virtual Milan and would like to discuss opportunities, drop our sales team a line at sales@dezeen.com.
For the latest news on trade shows, conferences and design weeks affected by the Covid-19 pandemic, check our dedicated page on Dezeen Events Guide.
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