Products fair: Established & Sons is introducing its range of graphic Bloc tables created with French designer Pauline Deltour to evoke "a hyper-real, hand-drawn cube".
Bloc forms part of Established & Sons' new Live/Work collection, which the brand has developed in response to the "increasingly blurred lines between living and working environments".
The plywood side tables are designed for versatility and intended to be used to brighten both formal and informal environments, ranging from domestic living spaces to offices and meeting rooms.
Deltour's designs for the Bloc range evolved from the image of a hand-drawn cube and an ambition to transform this into a 3D object using colour. Each side of the table is therefore finished in a different shade and gives the table its bold graphic quality.
"Treating colour as a material, Deltour's side tables are based on the idea of turning a two- dimensional picture into a three-dimensional object," explained Established & Sons.
"The use of different tones and shades creates a hyper-real, hand-drawn cube," it said.
"Colours often come way too late in the development of a design," added Deltour. "For once I wanted to invert the process."
The Bloc side tables are available in three different sizes and can be fitted with either thin black legs or white swivel wheels. Each one comes complete with a drawer with a soft-open mechanism, concealed by one of the coloured panels.
Established & Sons' products fair showcase coincides with the opening of the brand's new online shop. It also follows the launch of its Live/Work collection at the London Design Festival in September 2020, where it introduced a new design by Sabine Marcelis and expanded the Grid collection by Ronan & Erwan Bouroullec.
Product: Bloc
Designer: Pauline Deltour
Brand: Established & Sons
Contact address: info@establishedandsons.com
About Dezeen's products fair: the products fair offers an affordable launchpad for new products. For more details email sales@dezeen.com.
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