Sportswear brand Adidas has collaborated with London's public transport network Transport for London to launch a football kit for English club Arsenal that uses a pattern found on Underground train seats.
The kit uses the same pattern of circles and stripes, which incorporates stylised versions of several London landmarks, that can be seen on the seats of the Piccadilly line.
Adidas designed the "disruptive" print in collaboration with Transport for London (TFL) to mark the fact that Piccadilly line trains stop at Arsenal tube station, which is located near the club's Populous-designed stadium.
The pre-match kit will be worn by players before matches until the end of the season.
"The range celebrates Arsenal station – the only underground station to be named after a football club, following its name change from Gillespie Road on October 31, 1932," Adidas said.
"This came after concerted lobbying from visionary manager Herbert Chapman, who wanted to make it much easier for supporters to instantly know how to get to see the team and to cement the identity of the club into the local area."
The largely purple and blue seat covering used for the kit incorporates several London monuments including St Paul's Cathedral and the Marks Barfield-designed London Eye, which is represented by a red circle.
To make clear the collaboration, the London Underground logo was placed on the back of the shirt at the nape of the neck and on the leg of the tracksuit bottoms.
The clubs' crest is embroidered on the left-hand side of the chest while the Adidas logo is on the other.
The shirt, which has a ribbed crewneck is made in part from polyester recycled from production and post-consumer household waste.
Five clothing items including a youth jersey and a reversible padded gilet vest from the range are available to customers via the Adidas website and official Arsenal club stores.
Alongside the kits, Adidas has released an Oyster card designed by London-based artist Reuben Dangoor.
Adidas also looked back to history for its design of the chevron-covered home shirt of its 2020/2021, which took cues from the club's art deco crest.
The sportswear company also designed a kit for FC Bayern Munich based on the facade of its home stadium, Allianz Arena.
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