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German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop.
The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be presented at the Geneva Motor Show before it was cancelled due to the coronavirus outbreak.
The flat logo replaces BMW's previous logo, which was introduced in 1997.
The company has replaced the hallmark black ring that has surrounded its logo since it was first registered in 1917 with a transparent ring, meaning it will take on different colours and patterns depending on what background it is placed.
In the case of the Concept i4 this allows the car's distinctive, metallic bronze shade to shine through.
This transparent ring is meant to radiate "openness and clarity", explained Jens Thiemer, the company's senior vice president of customer and brand.
The company has kept the blue and white interior of the logo, which reference the state colours of Bavaria, where BMW is based. However the 3D shadows that surrounded it have been removed.
This is in keeping with the recent trend towards 2D logos – which recently saw fellow German automotive giant Volkswagen introduce a similarly "flat" badge.
According to the company it is also a nod to BMW's past as no iterations of the company's logo featured any shading or shadows until it was overhauled in 1997.
As of yet, the redesigned badge will not be implemented across BMW's production cars. It is going to be used as a "communication logo" which, as the name suggests, will be featured across BMW's communications including its website and social channels.
"Our new brand design is geared to the challenges and opportunities of digitisation for brands," said Thiemer.
"With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future."
BMW has updated the logos font, too. It is now slightly smaller, with the central stokes of the M and the W shorter than the rest.
BMW also recently made headlines with its "blackest black" car, which that is coated with Anish Kapoo's light absorbent Vantablack.
Other brands that have jumped onto the flat logo bandwagon include Durex and Deliveroo.
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This installation by American artist Doug Wheeler at Manhattan's David Zwirner gallery is intended to recreate the feeling of flying.
Wheeler designed the project for the gallery to resemble a blue sky on "clear day" and an infinite horizon. He said the idea was influenced by his time flying planes with his dad as a kid in Arizona.
"I felt this freedom, you know, that the land is one thing the sky is another thing," he said.
To create this, Wheeler painted the gallery space white on its floors, ceiling and walls. White latex, epoxy paint, nylon scrim, acrylic diffusers and white UV neon lights are also employed as part of the effect.
He then tucked wide-spectrum fluorescent tubes behind the drywall of the rear wall. The result is a glowing white rectangular form that stands out against a blue backdrop.
Visitors to the exhibit at David Zwirner in New York's Chelsea neighbourhood are invited to stand, sit and reflect in the space, which is left completely empty.
The exhibition – the fourth Wheeler has created for the gallery – coincides with the release of the first major monograph on Wheeler published by David Zwirner.
"When you're flying, and you're up there by yourself, and you're dealing with this incredible vault all around you," he said in the book. "I would think, 'I want to bring that into an experience that other people [can] have.'"
Born in Arizona in 1939, Wheeler has been creating light designs and geometric drawings for the past 60 years.
He is credited as a pioneer of the Light and Space movement whose minimalist creations flourished in the 1960s and 70s in California.
Wheeler has created a number of illusory installations with light. In 2017, he transformed a gallery at the Guggenheim museum in New York into an all-white room to evoke the sensation of vast infinite space.
He also created the illusion of infinite white space inside a Venetian palazzo in Italy in 2014.
Doug Wheeler's exhibit is on view from 24 January to 21 March 2020 at 519 West 19th Street, New York.
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John Collins, aka The Paper Airplane Guy, is a master at shattering world records with a single sheet of paper. The aircraft designer now has collaborated with Great Big Story on a new video that not only teaches The Suzanne, the model that secured his spot in the Guinness Book of World Records in 2012, but also two others that swoop through the air. As its name suggests, the Tube resembles a hollow cylinder designed to be tossed like a football, while the Boomerang is the most complex of the trio, requiring more complicated folds and angles in order to craft a model that returns to whoever throws it. You can find more instructional videos on Collins’s YouTube channel or in his book that comes with 16 tear-out model planes.
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The Friday Future Love initiative hopes to encourage creatives to dedicate some or all of their Fridays to working on humanitarian projects.
